What is a squeeze page?
A squeeze page is a landing page created to request opt-in email addresses from potential subscribers.
In online direct marketing, the subscriber list is considered the most important part of an email campaign. For this reason, marketers dedicate a big amount of time and money to collect a list of highly targeted subscribers.
A highly targeted list of email subscribers allows the marketer to promote his products and services with a quite high chance of success. Because the explosion of spam these days, consumers are very careful about giving their email addresses. To convince consumers, experienced online businesses create squeeze page that specify what the subscriber will be receiving and the privacy standards.
A squeeze page is a single web page with the only purpose of getting marketing information and that means no exit hyperlinks. A good squeeze page use success stories that can influence a buying decision, also can use some effects like color psychology, captivating sales stories and keyword rich text placed with SEO (Search Engine Optimization), audio and video content.
Internet marketers attempt to maintain the content on their squeeze page to a lowest. The objective of the squeeze page is to get the visitor's email address and any other information might distract the visitors or loose them to a different website. Navigation menus and hyperlinks are nearly always missing from a usual squeeze page. The lack of links is used to center the visitor interest on register for the email list or leave the site.