How do I create a high quality adwords page?
AdWords is the most important Google advertising product and the major source of income for this online giant. Google AdWords offers pay-per-click (PPC) advertising services and site-targeted advertising for text, image banners and flash ads.
Advertisers indicate the keywords that must activate their ads and the highest amount they will pay per click. When a user searches the Google search engine, text ads for relevant keywords are displayed as sponsored links on the right side of the screen and sometimes below the search box.
A high quality adwords page will affect your Google AdWords account performance. The most important, a good adwords page will reduce your keywords cost-per-clicks (CPC); you will spend less money for advertising and will considerably reduce the total cost of advertising budget.
Use relevant and original content on you adwords page
High quality adwords page content is defined by relevance and originality. Visitors must be able to easily find what your ad promises. By example, give visitors a direct link to the page where they can buy the advertised product or service and don't redirect them to other pages.
Give visitors unique content that can't be found on other site. This is very important for a reseller site almost identical or highly similar to another reseller or the main provider site. Using unique content can make the difference between great success and total failure.
You must offer substantial information. If your ad links to a landing page full with ads or general search results (like a directory or catalog page), you must also offer additional, unique content on your adwords page.
Other important aspect is to build trust with users and provide as much possible information about you business and how you intend to use the visitor's personal information.